9 Shortcuts to Winning Trust
Years ago I heard a talk that completely changed my thinking about how to communicate and connect with others, and it transformed my ability to win trust so I can serve people better. The talk was from a man named Gordon MacDonald, and his big idea was this: In every decade of our life, one key […]
This is why ChatGPT took off.
AI tools have been steadily gaining traction for a while now, but why has ChatGPT exploded so rapidly? Because it feels more “human.” Nobody hears “Please listen closely as our menu options have changed” when they call a company and thinks, “Oh boy! Another automated phone system!” Why? Because it feels definitively NOT “human.” The […]
Why Speaking “Birdie” Doesn’t Work
My 5-year old daughter loves to find birds in our neighborhood and try to call them to come to her. “Tweet tweet” she says. “Tweet tweeeeet!” They never come. Some people get so frustrated when their spiffy new marketing plan doesn’t work, and have no idea why they aren’t getting a better response. It’s because […]
What I Learned About Business From Getting Lost at DFW Airport
I got lost at DFW International Airport when I was 6 years old. My father and I were there to pick up a family member, and I decided to stop at a water fountain…without telling my dad. When I looked up, he was gone. After the initial panic, I remembered what my parents taught me […]
Two Surprising Insights from Jeff Bezos & Captain Kirk (pt. 2)
A couple of weeks ago, billionaire Jeff Bezos had a really, really important conversation with a 90-year old man that could have gone really, really wrong. While the world watched, iconic “Star Trek” actor William Shatner stepped out of the Blue Origin “New Shepherd” capsule that had just taken him safely to space and back, […]
3 Unbreakable Laws of Organic Marketing
Plenty of people talk about the power of organic marketing and how simple it can be when done correctly. But if you do it wrong… You might actually cause your business more harm than good. Here are three unbreakable laws of organic marketing to help you make sure your reaching OUT helps you level-UP as […]
How Are You Doing on the “Not Covid Test”?
A few weeks ago I got sick and wondered what everyone does these days… “Is it Covid? It turns out it wasn’t, but… I was still down for the count for two days. It wasn’t the worst-case scenario, but it still short-circuited my progress for a week and made me miserable. Here’s how this relates […]
How to Add Value Without “DOING” Extra Work
There’s a lot of talk these days about “adding value” in business, but have you ever felt that just sounds like more on your plate to get done? Maybe it doesn’t have to be that way. The other day I was chatting with a new friend who builds landing pages, but his REAL passion is […]
