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9 Shortcuts to Winning Trust

Years ago I heard a talk that completely changed my thinking about how to communicate and connect with others, and it transformed my ability to win trust so I can serve people better. The talk was from a man named Gordon MacDonald, and his big idea was this: In every …

TOPICS: communication, connection, marketing, relationships, sales, trust

If You’re Doing This, it’s Harming Your Prospects and Hurting Your Sales

I have problem: I like making people feel better. Why is that a problem, you ask? Isn’t it a GOOD thing to help people feel better? Not necessarily… Consider an ER doctor who receives a patient who’s been shot in the chest. What would you say if that doctor prescribed …

TOPICS: copywriting, purpose, sales, significance, solutions, technique

The Hidden Link Between Healthy Sex and Healthy Sales

I saw a Facebook post the other day from a man who came to this conclusion about his wife’s role in their sex life (paraphrased for clarity): “She’s here to meet my needs, and if she doesn’t, I’ll meet them myself.” When I read that person’s post and the way …

TOPICS: human connection, marriage, personal growth, sales, sex

How to Add Value Without “DOING” Extra Work

There’s a lot of talk these days about “adding value” in business, but have you ever felt that just sounds like more on your plate to get done? Maybe it doesn’t have to be that way. The other day I was chatting with a new friend who builds landing pages, …

TOPICS: 7 Core Hungers, business, customer service, growth, marketing, sales