BLOG

9 Shortcuts to Winning Trust

Years ago I heard a talk that completely changed my thinking about how to communicate and connect with others, and it transformed my ability to win trust so I can serve people better.

The talk was from a man named Gordon MacDonald, and his big idea was this: In every decade of our life, one key question drives a huge amount of our behavior, and in every decade the question changes.

After 20 years as a professional communicator myself, I believe Gordon’s idea and the questions he shared are just as true and relevant today as when I first heard them all those years ago.

HERE’S WHAT THIS MEANS FOR YOU: If you can help someone find an answer for “their question”, the one that matters most to them, you, your product or your brand will become one of their most trusted advisors, almost overnight.

Do with that what you will.

The questions are below, and for the sake of space I won’t elaborate in the post. However, if you’d like to dig deeper, feel free to drop a comment and we can continue the conversation.

Enjoy.

———

Teens – Who am I and who am I becoming?

20’s – What am I going to do with my life and with whom?

30’s – Now that I have so many responsibilities and obligations, how do I manage all these priorities?

40’s – Am I a success or a failure?

50’s – As I move into the second half of life, how do I cope with the disappointments in my life, and who is this younger generation that wants me out of the way ?

60’s – How much longer can I do the things that have defined me, and what will I be forced to change?

70’s – How do I live with loss?

80’s – Does anyone remember who I once was? Will anyone remember when I’m gone?

Final Question – What happens when I die?

Like it? Share it!

More From the Blog

Criticism Can’t Hurt You Unless You Believe It

“Like a flitting sparrow or a fluttering swallow, an undeserved curse goes nowhere.” (Proverbs 26:2) That’s a great sentiment, but WHY does an undeserved “curse” have no effect on a person? Because they KNOW it is undeserved. If you criticize me about something but I’m sure you’re wrong, I brush

Read More »

Greatness and Ambition

Greatness is a prize worth seeking, but the WAY we seek it matters. “Do you see a person skilled in his work? He will stand in the presence of kings. He will not stand in the presence of the unknown.” (Proverbs 22:29) “Don’t boast about yourself before the king, and

Read More »

This Corrupt Generation

“Peter replied ‘Repent and be baptized each of you, in the name of Jesus Christ for the forgiveness of your sins and you will receive the gift of the Holy Spirit. For the promise is for you and for your children, and for all who are fan off, as many

Read More »

How may we help you?

Just let us know below and we’ll respond as soon as we can!