AI tools have been steadily gaining traction for a while now, but why has ChatGPT exploded so rapidly?
Because it feels more “human.”
Nobody hears “Please listen closely as our menu options have changed” when they call a company and thinks, “Oh boy! Another automated phone system!” Why?
Because it feels definitively NOT “human.”
The thing about humans is we don’t like to be forced into pre-set paths. We want a person to help us find our way.
We don’t like to be treated like a number or a “user.” We want a person to treat us like an individual.
That’s why the best way to compete with ARTIFICIAL Intelligence is EMOTIONAL Intelligence.
And that’s why if you want your company, brand, church, product, or message to stand out in an ever-more-automated world, the answer is simple.
Be more “human.”
