My 5-year old daughter loves to find birds in our neighborhood and try to call them to come to her.
“Tweet tweet” she says. “Tweet tweeeeet!”
They never come.
Some people get so frustrated when their spiffy new marketing plan doesn’t work, and have no idea why they aren’t getting a better response.
It’s because they’re speaking “birdie,” communicating in ways that sound GREAT to them but mean next to nothing to their prospects.
And it never works.
On the other hand, when you choose to invest in crafting messages “they” want to hear instead of just what you want to say, something amazing happens.
Your prospects flock to you.
Invest wisely, friends.
