For Business Owners, Entrepreneurs, & Executives
Ready for MORE in Their Life & Business
- Questions? Call Us! 239-309-7009
Install This In Your Business to Love Your Work Again, Keep Your Best People Longer, and Grow Faster, Healthier, & More Profitably in 2024
WITHOUT learning new software or spending hours in workshops and meetings.
What is PurposeFinder?
PurposeFinder is a counterintuitive approach to growing your business that helps you reignite your passion for your work, keep your best people longer, and even make more sales.
First, it helps business leaders like you find the “why behind your work” (your Purpose).
Then it helps you install that Purpose in your company by creating clear and compelling Purpose and Mission statements that you can integrate into your daily operations.
This allows you to:
- create more focus for your organization,
- make better decisions as a leader, and
- inspire your team to be more loyal and productive.
As a result, you get to LOVE your work again and get higher profits, healthier growth, and happier teams and clients/customers in the process.
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PurposeFinder is a shortcut.
Before I created and applied PurposeFinder, I was spending so much time and money on GROWING my business that I stopped LIKING my business at all.
More sales weren’t enough to make me happy anymore, but I didn’t know what else to do.
So I decided to find a better way.
After spending four years testing all sorts of different strategies, I was able to distill the key elements of Purpose-driven growth into a simple, yet powerful process that takes less than four hours to learn and apply.
PurposeFinder allows you to grow your company faster, healthier, and more profitably, keep your best people longer, and love your work even more …
… by helping you discover and communicate your core Purpose and Mission in every level of your business so you can then translate them into action.
See below to learn more in detail, but here’s a snapshot of how it works …
Phillip Gonzales – Creator of PurposeFinder
Here's what this means for you and your business.
Purpose-Driven companies grow faster.
Purpose-Driven leaders are happier.
Purpose-Driven teams are more productive and engaged.
But that’s not the only reason finding your Purpose MATTERS.
You see, underneath all our individuality, every leader is aiming for one thing above all: SUCCESS.
But achieving success in the wrong things isn’t success at all …
… it’s the most tragic form of failure.
That’s why I developed PurposeFinder – to help YOU discover the deeper Purpose in your work so you can achieve the TRUE Success you deserve …
… and enjoy all the rewards that come with it.
What you do with your all-new levels of profit, freedom, and fulfillment is up to you, but my goal is to help you get it all.
Now, maybe you’ve heard all about “the power of Purpose,” but in case you haven’t …
… here’s what the Harvard Business Review had to say about it.
From Purpose to Impact
By Nick Craig & Scott A. Snook
From Harvard Business Review, March 2014
There’s been an explosion of interest in purpose-driven leadership. Academics argue that an executive’s most important role is to be a steward of the organization’s purpose.
Business experts make the case that purpose is a key to exceptional performance, while psychologists describe it as the pathway to greater well-being.
Doctors have even found that people with purpose in their lives are less prone to disease.
Purpose is increasingly being touted as the key to navigating the complex, volatile, ambiguous world we face today, where strategy is ever-changing and few decisions are obviously right or wrong.
Despite this growing understanding, however, a big challenge remains.
In our work training thousands of managers at organizations from GE to the Girl Scouts, and teaching an equal number of executives and students at Harvard Business School, we’ve found that fewer than 20% of leaders have a strong sense of their own individual purpose.
Just as problematic, hardly any of them have a clear plan for translating purpose into action. As a result, they limit their aspirations and often fail to achieve their most ambitious professional and personal goals.
We believe the process of articulating your purpose and finding the courage to live it is the single most important developmental task you can undertake as a leader.
[ref. https://hbr.org/2014/05/from-purpose-to-impact]
Everything You're Getting With PurposeFinder
- Gain confidence you’re doing work that matters.
- Maximize the value of everything you do
- Increase your Market’s desire for your solutions and strengthen your connection with your team.
- See what business you’re REALLY in.
- Discover what your Market REALLY cares about.
- Find the one factor that can change everything in your business for the better.
- Stay focused on your highest-value actions.
- Identify which passions are most helpful.
- Keep your team and yourself on track for greater success.
- Energize your team and maximize your growth.
- Make sure what you DO is aligned with who you ARE.
- Make your company growth unstoppable.
PLUS these powerful bonus trainings ...
This is Your Quickest Path to Progress in Your Business (& Your Life)
I put everything I learned from my own journey into this program, plus research from a wide range of leading thinkers and experts, so YOU can benefit from all the time, effort, and money that has gone into the insight that made its way into this experience.
Here's everything you're getting ...
PurposeFinder Core Content
SESSION 1 – Foundational Principles
Every great “building” needs a strong foundation on which to build.
In this session, we’ll explore the Foundational Principles of what purposeful work really means and why asking “why” matters in the first place. Plus, we’ll dive into 7 Core Hungers that drive nearly everything we do, and how to use them to serve and sell better.
This session will help you …
- Gain confidence you’re doing work that matters and understand why it matters how you work.
- Maximize the value of everything you do by understanding what “value” REALLY is.
- Leverage the 7 Core Hungers of Humanity to increase your Market’s desire for your solutions and strengthen your connection with your team.
SESSION 2 – Finding the Problem
If you want to hit the bullseye, you need to aim for the right target.
In this session, we’ll discover how to answer the question “What business are we REALLY in?” and how to connect more deeply with our ideal audience and customers. Plus, we’ll use the “Chain of Pain” exercise to dig in to how much our product/service MATTERS to the people we serve.
This session will help you …
- Clarify the unique elements of your solutions to see what business you’re REALLY in.
- Identify the deeper drivers beneath the surface that your Market REALLY cares about.
- Make the “People breakthrough” to discover the one key factor that that can change everything in your business for the better.
SESSION 3 – Focusing Your Passion
Passion is like a large quantity of water; it works better when it’s channeled.
In this session, we’ll get to work and start getting more focused. To do this, we’ll walk through a powerful step-by-step process to identify what matters most to YOU and connect it to what matters most to your ideal AUDIENCE.
This session will help you …
- Find your unique passions and strengths with a step-by-step guide so you can stay focused on your highest-value actions.
- See how to identify which passions are most helpful for your growth with the Passion Lens tool.
- Get deep clarity on your values and priorities so you can keep your team and yourself on track for greater success.
SESSION 4 – Fixing Your Purpose
When your “why” is clear and compelling, most other things start to fall into place!
In this session, we’ll use the Can/Should Matrix, the Needs Grid, and a special walk-through template to help you create the first drafts of your Purpose Statement and Mission Statement! These powerful tools will help you focus your decision-making and priorities for maximum results.
This session will help you …
- Write powerful Purpose and Mission statements with an easy-to-follow process so you can energize your team and maximize your growth.
- Prioritize your goals with the Needs Grid tool to make sure what you DO is aligned with who you ARE.
- Optimize your strategy and actions with the Can/Should Matrix tool to make your company growth unstoppable.
Plus, you're also getting ...
Additional High-Value Bonus Trainings
BONUS 1: The Chain of Pain & Hero Script
Unlock deeper empathy, greater motivation, and higher sales by discovering how much your work matters to the people you serve!
The Chain of Pain exercise is an exercise designed to help you go deep into the mind of your Ideal Audience to understand the importance of the solutions you deliver. In the process, you’ll explore the deep needs you meet for your Market, and how critical it is that those needs are met.
You’ll also get to create your personal “Hero Script,” a reminder of how important you are to your Market and how much good you can do.
BONUS 2: The Money Matrix
Maximize your time for better results by identifying the tasks that give you the most leverage and satisfaction!
The Money Matrix exercise is a simple grid with tasks and dollar amounts designed to help you quickly spot the activities and responsibilities that need to be delegated or dropped.
With greater clarity on which items are the best investment of your time and energy, you’ll be able to prioritize and focus on the work that really counts.
BONUS 3: The Legacy Lenses
Create a life you’ll look back on and smile by revealing the outcomes that matter most to you.
The Legacy Lenses exercise is a set of three guided reflections designed to help you consider the impact you want to leave behind. It invites you to consider how the “why,” “what,” and “how” of what you’re doing right now will affect your legacy and life satisfaction.
By understanding the end results you want to accomplish, you’ll know with confidence what you can do right now to build a life you’ll be proud of in the end.
BONUS 4: How to Kill Your Dragons *
Break through to all-new levels of purpose and profit by defeating the four deepest fears that devour success!
”How to Kill Your Dragons” is a four-part training that will show you how to overcome the fears entrepreneurs face most frequently: Fear of unworthiness, fear of rejection, fear of failure, and fear of inadequacy.
By defeating these “dragons,” you will be free to live your Purpose boldly and level-up your life and business to greater freedom, fulfillment, and success.
* EARLY ACCESS PRE-ORDER
Here's How I Went From 4 Years of Struggle to Massively Growing My Business & Loving What I Do Every Day By Ignoring “Conventional Wisdom” & Turning Most Growth Models Upside Down
This Is Something Completely Different From Your Typical “Growth Hack” Strategy That Eventually Stops Working & Leaves You Back Where You Started – Read the Story Below to Discover the Power of PurposeFinder
Re: How to activate the most powerful way to love what you do every day (and unlock higher profits and happier teams and customers in the process)
Dear Business Leader,
Before I discovered the PurposeFinder process and installed it in my own business, I was completely sick of running my company.
I kept trying to reconnect with the excitement I felt when I first started, but nothing worked.
I was tired of dealing with “non-ideal” clients and getting bogged down with “busywork” that I knew wasn’t the best use of my time.
And I was frustrated with myself because I could never seem to quite “get it together” to take my business where I wanted it to go.
I felt stuck.
I knew the way I was living and leading wasn’t making me happy and wasn’t sustainable …
... but none of the programs I joined or “growth hacks” I tried seemed to make any difference.
So after spending thousands of dollars and four years of my life on “guru programs” and getting nowhere …
I finally said “yes” to the one key factor I had been running from all along: my Purpose.
You see, deep in my bones I knew the real reason I wasn’t happy had nothing to do with clients …
… or projects …
… or sales.
It was simply the fact that my habits were out of alignment with my Purpose.
When I finally brought those two things together and let my “why” drive my “what,” everything changed nearly overnight.
I started prioritizing more effectively and leading my team more efficiently (Purpose helped me make better decisions faster.)
I started loving my work again and finally feeling like a True Success (Purpose helped me have more confidence that what I’m doing matters.)
And I started seeing more profitable growth while doing less “work” than ever before (Purpose helped me gain more leverage by focusing on my “sweet spot”.)
Not only that, but here was the most surprising part of all.
All of these amazing results started happening so naturally after I made the commitment to make one simple choice each day.
When I saw the change in my own life and business this simple choice made, I knew I had two options.
I could beat myself up for “wasting” years of my life and spending a small fortune on “solutions” that didn’t deliver …
… or I could use what I learned to help others learn how to make that same simple choice so they could avoid the mistakes that cost me so much unnecessary effort and frustration.
I chose to help others, because I believe every business leader deserves to love what they do, do work that matters, and be well-compensated for their efforts.
Now, before I tell you what that simple choice was, I need to warn you about something first.
You see, when people hear what this choice is, it’s easy to immediately think, “Oh, I’ve heard this before,” and move on to look for something else.
The reason this happens to so many people is because of what psychologists call “Familiarity Bias.”
This is one of the most common cognitive biases we see in our world today, simply because we are surrounded by endless amounts of information.
This bias makes it easy to think we know more about things than we actually do, simply because we’ve “heard about them” a lot.
But it’s a lie.
Trust me, I’m a lifelong learner myself and I love exploring new things, BUT …
I’ve had to learn the hard way that knowing ABOUT something is not at all the same as KNOWING something.
SO, that means if you hear what I’m about to tell you and have that “Oh I’ve heard this before” reaction, you will have a choice to make, just like I did.
You can choose to click away and go back to scrolling until something else catches your eye …
… or you can take the brave step Anthony did and give this “Big Idea” a chance.
It all depends on what kind of person you are.
Are you a solution-finder? A truth-seeker? An open-minded leader?
Or are you just looking for a quick fix to make you feel better without the “deep work” of self-improvement?
Because make no mistake … ALL of your outcomes (and your income, too) in life are directly related to who you are inside.
And that’s what makes this simple choice so different, and so powerful …
… because when you make it every day, you both build and reinforce the absolute BEST version of yourself and your business …
… and THAT is what creates the amazing results I know it can help you achieve.
So, if you’re ready to start seeing higher profits and healthier growth for your company …
… lead a more loyal, engaged, and productive team …
… and get back to LOVING what you do every day …
… then this one simple choice could be the exact solution you’ve been looking for.
Now, you’ve probably already guessed the choice is related to Purpose, and you’re absolutely right.
Here’s how it works.
Every morning I look at a special phrase I’ve written on my mirror, and I make a choice, out loud, to myself:
“Today I choose to make my Purpose my number one priority.”
Making that commitment to myself does two things, right as my day begins.
First, it reminds me that I GET TO CHOOSE who I want to be today and what I want to do.
If I had a nine-to-five job with a boss who controlled my time, it would be a lot harder to say that because someone else would be calling the shots.
But I call the shots in my business.
And I get to decide how to prioritize my time.
If you’re on this page and reading this letter, chances are the same thing is true for you.
If you’re a business owner, leader, or entrepreneur …
… YOU call the shots in your business …
… and YOU get to decide how to prioritize your time, too.
“Today I choose to make my Purpose my number one priority” is a simple choice you can make to reinforce that powerful truth.
But that’s not all.
The second thing that choice does for me each day is this:
It reminds me that I have a Purpose that’s BIGGER than me, and THAT is what makes my life and business matter!
That means no matter what happens in the markets, with my team, with our sales, or even with other areas of my life …
… I can still smile with the confidence of KNOWING I’m on the right track.
And that confidence helps me make better decisions faster, lead my team more effectively, stay focused on the key actions that boost our business growth, AND love my work even more each day.
It can do the same for you.
But all of this presupposes one thing: the only way you can prioritize your Purpose ….
… is if you know what that Purpose is.
And that is why I created PurposeFinder!
You see, I believe every person was created for a unique Purpose in the world, and that the same Purpose also can be expressed in how we run our businesses.
After all, a company is simply a collection of people doing things to help other people.
And when all of those people are aligned around a central core of Purpose …
… the sky is the limit to what they can achieve.
So what you’re going to find in the PurposeFinder experience is simple: a pathway to find your Purpose, install it into your business, and start loving your work and growing your company better than ever before.
It’s not a super long experience, because I didn’t want you to have to spend near the amount of time I did learning all these things.
Instead, it’s a focused experience, designed to give you exactly what you need to get up and running quickly so you can get your results faster.
Because in the end, results are what really count.
SO, if you’re ready to start getting better results in your business, with your team, and for yourself, PurposeFinder is your path to get them.
And as a quick note, you can choose to stick with the video content alone, or you can add printable worksheets to increase your focus and retention.
You can go through the experience as a standalone course, or you can add live coaching where I’ll work directly with you to help you process what you’re learning and get results faster.
And you can even choose to join me for a live writing workshop where I’ll use my 20+ years of experience as a Professional Communicator to help you craft your Purpose and Mission statements to perfection.
You’re in control, and the choice is yours.
So choose wisely, friend.
Your better future is waiting.
YOUR PURCHASE IS BACKED BY OUR
UNCONDITIONAL 30-DAY MONEY-BACK GUARANTEE
I know that before I get into anything, I like to know what I’m buying and that it’s backed by a solid money-back guarantee …
And I want you to be completely happy with this purchase!
Even though it’s only $27.00, you worked for that money and it counts. Like my grandpa used to say, “Test drive the car before you drive it off the lot.”
So here’s what I’ve arranged:
Check out the course, go through the whole thing, but more importantly, apply what you learn there.
If you don’t feel like it’s helpful or applies to you, just shoot us an email at support@phillipgonzales.com and request a refund within 30 days.
We’ll refund your $27.00 and let you keep any deliverables free of charge.
How’s that for a money-back guarantee? I’d say it’s pretty good!
Frequently Asked Questions
Who is this for, specifically?
In its current form, PurposeFinder is designed to help entrepreneurs, business owners, and company leaders. That said, PurposeFinder can also help anyone who wants a deeper sense of Purpose in their work.
How does the PurposeFinder Process work?
The PurposeFinder process involves learning several Core Principles, making three Key Breakthroughs, and applying that learning to clarifying and creating your own Purpose and Mission statements.
Do you offer more in-depth help?
Yes! In additional for other growth resources, we also offer opportunities to “upgrade” your order after purchasing to get more personal attention and in-depth help. Our goal is to help you get results in the best way for you!
How is this different from other products or approaches?
PurposeFinder is built on a foundation of 20+ years of helping all kinds of people level-up to higher Purpose and happier lives. On top of that, we’ve also included cross-disciplinary insights from experts in a range of fields.
I want this. What exactly am I getting?
You are getting instant access to the PurposeFinder course content, plus a selection of additional trainings to help you maximize your results. You will also have the opportunity to purchase additional valuable tools such as printable worksheets and personal coaching.
Is there a guarantee?
Absolutely! If you go through and apply the material and feel the purpose and mission statements you create aren’t helpful, just let us know within 30 days and we’ll be happy to refund your full purchase.
Who is Phillip Gonzales?
Phillip Gonzales is a Speaker, Author, Consultant, and Coach whose Purpose is to help as many people as possible live their best life and do their best work to build a better world together for the glory of God.
As a Professional Communicator for over 20 years, Phillip has been helping people and organizations reach their next level of growth through life-changing principles, strategies and tools.
He has built and led teams for national franchises and churches, taught sales seminars all over the U.S., and spoken at ministry conferences all over the world.
He has served as a Pastor for over 15 years, and also worked in internet marketing, mainstream media, and retail business development.
He has written seven books, developed training courses on a wide range of topics, and loves to learn and share new ideas.
Phillip and his wife, Heather, live with their children in Babcock Ranch, Florida, the first solar-powered town in America, and love staying active in their church and community.
All events, programs, courses, products, and other resources from Phillip Gonzales Inspiration are intended to inspire and equip you for greater growth and success. Our goal is to help you make the breakthroughs you need to build the life that you want and become the person God designed you to be. That said, we cannot guarantee any specific result or outcome, whether financial, relational, spiritual or otherwise. By using this or other related websites, registering for events, purchasing resources, or participating in any of programs, you acknowledge that you understand you are the sole determiner of how you receive and respond to the information we share and any specific results you may or may not experience are ultimately up to you and God. You agree to hold us in no way responsible for anything other than providing information and inspiration to the best of our ability.
