A few weeks ago I got sick and wondered what everyone does these days… “Is it Covid?
It turns out it wasn’t, but… I was still down for the count for two days.
It wasn’t the worst-case scenario, but it still short-circuited my progress for a week and made me miserable.
Here’s how this relates to your business.
You may be in a place with your marketing, sales, or overall growth that isn’t as bad as it could be, but it’s definitely not where you wish you were.
You may tell yourself “At least it’s not _______,” and feel like that’s a good enough reason to stay where you are and skip the hard work of growth.
But it’s not.
Telling yourself things aren’t the WORST they could be is like me telling myself “At least it’s not Covid…” it may help you FEEL better, but it’s not going to do anything to help you GET better.
So, here are two questions you need to ask yourself…
If you don’t take action, how long will you be able to keep telling yourself “it COULD be worse”…
…before it actually IS?