from the blog

How to Add Value Without “DOING” Extra Work

There’s a lot of talk these days about “adding value” in business, but have you ever felt that just sounds like more on your plate to get done?

Maybe it doesn’t have to be that way.

The other day I was chatting with a new friend who builds landing pages, but his REAL passion is to be an educator someday. In the course of our conversation, I suggested “Why not do both?”

Here’s what I shared with him, and perhaps it will be helpful for you!

I was just thinking that if your passion is for educating people, I bet you could find a way to work that in to what you do with landing pages.

One thought would be something I do with clients: when I create a solution for them, I ALSO make sure to take the time to explain the “why” behind what I did.

That way they have a deeper understanding of the principles at work and they can apply those principles in other areas.

For instance, if I’m helping a client with sales copy for an ad campaign, I love to go through each part of the copy and explain WHY I chose the phrases and words I did. That way they are getting a deeper understanding of the psychology behind it and they can apply that understanding in their other projects as well!

Or if I am preparing a visual piece for a client, I walk them through WHY I picked each color and photo, and how I came to my decisions on the layout. That way they are getting a deeper understanding of good design which can help them in other areas, too.

Plus, I hope that also demonstrates that I really DO care about their business as a whole, not just the little piece they are paying me to work on.

What do you think?

Is this principle of explaining the “WHY” behind your work something that would help you “add value” in your business?

I’d love to hear about it in the comments! 👍

Photo by Sharon McCutcheon on Unsplash

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