from the blog

Entitlement, gratitude, and marketing

Entitlement is the mortal enemy of gratitude.

The more we feel we deserve something, the less likely we are to feel grateful when it comes.

So, the great and tragic irony of modern marketing is this: the more advertisers tell us we deserve whatever product or service or lifestyle they are selling, the more they strip us of our ability to truly enjoy and appreciate it when we finally cave in.

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